Case Study Write up (Don't have any topic) Example | Topics and Well Written Essays - 500 words

Write up (Don't have any topic) - Case Study Example The business owners need to create a variety of fresh content for their social media every week. Furthermore, owners should use a variety of social media platforms such as: Twitter, Facebook and Instagram. Previously, owners mainly used word of mouth to promote their products. Using social media platforms has its disadvantages including: the owner needs to change content regularly so as to keep the consumers interested, and they also have to focus on a single media platform since using several shall confuse the consumers. The advantage of using social media platforms is that the business owner can increase participation in offline activities. The information in the social media platform can be updated from time to time. If the business is in a van, the consumers can easily know your new location and this ensures that you maintain a loyal customer base. Using television ads: Televisions are a common feature in almost every modern household. This means that business owners can reach a wide range of consumers with this form of marketing. This form of marketing is extremely expensive and time consuming since the commercial has to be acted out by professional performers. Word-of-mouth: This form of advertising involves telling people about your business by speaking to people. This is an extremely cheap means of marketing since all that is needed are some sweet words and charisma. However, this form of marketing is quite tedious since one must walk around stopping complete strangers and convince them to come buy their product. Using placards: This form of advertising is good for a small business since it provides a detailed summary about the business. The only disadvantage is on illiterate people who will not be able to decipher the information. Using radio ads: Radios are the most widespread electronic communication device in rural areas. This form of marketing means that the small business owner can reach