Information Systems and Law Enforcement free essay sample

Over the last decade, computer and telecommunications technologies have developed at an extraordinary rate. Increased computer power, advances In data transmission and attractive and user-friendly graphic interfaces present law enforcement agencies with unprecedented capacity to collect, store, analyze and share data with stakeholders inside and outside of government(Richter, 2001). Ultimately, information technology represents a tool to help law enforcement achieve it broadened and increasingly complex mission.This holds true for the past and the future. Historically, the Innovation of Information systems has served as the catalyst for dramatic changes In the organization of police work and has presented OTOH opportunities and challenges to police and other criminal justice practitioners, according adjacent Chain (Richter, 2001). Noting that information is the stock-in trade of policing. In 1967, under the FBI director J. Edgar Hoover the National Crime Information Center (NIACIN) database was created.The NIACIN is the United States central database for tracking crime-related Information. We will write a custom essay sample on Information Systems and Law Enforcement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While most Information Is maintained and stored on FBI Infrastructure, not all Information In the NIACIN Is stored on FBI servers. Information such as in-state criminal histories, drivers license, icicle registration and in-state warrants are maintained on the state level. Because the NIACIN is an intertwined system, most information maintained on the state level is available to any authorized agency.Recently, the Electronic Privacy Information Center has raised concerns over the validity of information in the NIACIN database. A broad coalition of organizations across the United States has endorsed a letter urging the reestablishment of accuracy requirements for the Bis National Crime Information Center (NIACIN), the nations largest criminal justice database. More than 3,000 individuals from 47 states and the District of Columbia have signed an online petition to the Office of Management and Budget (MOB) also supporting the Privacy Act accuracy requirements(Wisped. Erg) The Chicago Police Department (CAP) has been at the forefront of the Information technology race in law enforcement. Over the last decade the CAP has Introduced a number of Information systems policing process. One of the systems that is making a difference for the CAP is the CLEAR system. The Citizen and Law Enforcement Analysis and Reporting (CLEAR) yester was developed to harness information to more effectively manage the department, strengthen community partnerships and share data with other criminal justice systems. CLEAR was created to manage information flow. Under CLEAR, the CAP has developed a Records Management System that employs nine operational systems which include ; Fingerprints Mug shots Criminal History record indemnification Internal inspections External complaints Has CLEAR made a difference? According to CAP CLEAR has eliminated redundant data entry and helped in developing management reports. (5) Because there is only en information system, all stakeholders will need to learn only one system. As a result of this system, as it is modified is said to allow police personnel more time to solve crime(Richter, P. 3).There is nothing but the future for information systems and information technology concerning law enforcement. On Novo 16 2006 the Dallas City Council gave final approval for Dallas departments of police, fire and aviation to be the first subscribers to COCO Communications Service. The service allows the agencies to have access to this encrypted network allowing them to communicate ice, video and data easily with each other using their existing radios and networks(Government Technology) coco Communications software protocol rides on top of existing network infrastructures. The protocol eliminates communication breakdowns created by systems that use differing frequencies or operating systems. The service integrates with wireless carriers, extending access to the service and allows radios, laptops, cell phones and Pads to communicate across the network(Government Technology). The result will be that users will be able to converse with their colleagues as well as other federal, state and local agencies on he network to share critical information during emergency situations or for normal day to day activities.Creative uses and development of new information technology and systems have the potential to increase the capacity and effectiveness of law enforcement in fulfilling its complex mission of today. This includes the increased demands in the post 911 world. Implementing such systems faces a host of challenges. Acceptance by local, state and federal governments are always a hinder. Privacy and security concerns always generate controversy. But the number one halogen of implementing new systems and technology is how to pay for them.

Lucozade Essays

Lucozade Essays Lucozade Paper Lucozade Paper 1: Introduction This report will critically be discussing the marketing strategy, position and the marketing mix employed by LUCOZADE and the use of some principles. Therefore, the analysis will help to identify how brand is positioned in the energy drinks market and how company promotes its product. After analysing existing marketing strategies, recommended future strategies will be given to advice companies of where the brands are leading to and how they will get there. 1. 1 Company Introduction LUCOZADE A pharmacist in Newcastle formulated Lucozade in 1927. He formulated an easily digestible glucose drink that could help recovery from sickness by providing them with energy when they did not feel like eating food. In 1938 the brand was bought by Beecham and was distributed nationwide, soon becoming renowned across the country as a trusted symbol of recovery. However, by the 1970s there was a decreasing role for Lucozade in people’s lives as the general population began to grow healthier as the incidence of illness became less frequent. As a result, sales of Lucozade began to drop. An initial brand repositioning, which remained rooted in health and recovery, sought to position Lucozade as a healthy provider of energy to help people recover from the natural daily lulls in energy they might suffer during the day. It was in 1982 that the most significant and successful re-positioning took place. ‘Aids recovery’ was removed from the bottle and was replaced with ‘Replaces lost energy’. Lucozade became a brand that could provide energetic, busy and successful people with the energy they needed to perform to their full potential. In 1990 the Lucozade brand diversified further with the launch of Lucozade Sport, a range of isotonic sports drinks. In balance with your natural body fluids, the brand promised to ‘get to your thirst, fast’. More recently, Lucozade Sport Hydro Active was launched in 2003. 1. 2 Report Summary The objectives of this report for LUCOZADE are: 1. To show how Lucozade develops its marketing strategy and identify the principles and processes involved. 2. To describe the tools and techniques used to produce a strategic marketing plan and show clearly how these have been applied. 3. To investigate whether Lucozade used option generation and evaluation in developing the strategic marketing plan. 4. To develop and produce a written strategic marketing plan for Lucozade. Section 2: Red Bull’s Marketing Strategy The UK total cold drinks market is large and competitive, with many powerful and famous brands with large marketing budgets competing for share. As a result, the market can be an ever-evolving test for brands that wish to continue to grow in a category that is currently worth ? 3. 55 billion. Within the cold drinks market, increases in the soft drinks category have been slowing. However, growth has been driven considerably by the Energy drink sector, which was worth an estimated ? 940 million in 2006 and has grown +26% since 2003. (Source: Mintel Energy Stimulant drinks Market Report August 2006). The Energy drink category continues to grow at pace with brand extensions and new entrants to the market emerging every year. This represents both a challenge and an opportunity for the category’s leading brands. (Source: Nielsen value share data, MAT to December 27th 2006). Since its launch, Lucozade has been the market leader in the Energy drink category with just under 60% value share of the category. Key competitors include Red Bull and PowerAde with 27% and 4. 5% value share respectively. 2003 also witnessed the introduction of several Private Label sport and energy drink launches from the major grocers. The rest of the market is made up with a plethora of smaller brands, predominantly operating in the stimulant drinks sector, and distributed via the Impulse channel and the on-trade environment. | |Red Bull |Solstis |Lucozade Original Energy |Purdeys |Red Devil |Feelfine |Tesco Kick | |Average price |? . 96 |? 0. 90 |? 0. 75 |? 0. 70 |? 0. 90 |? 1. 09 |? 0. 48p | |Pack size |250ml |250ml |380ml |330ml |250ml |250ml |250ml | Section 3: Strategic Marketing Plan 3. 1 PEST Analysis of Red Bull |POLITICAL |If Government imposes health and safety restrictions on the amount of energy drinks that should| | |be consumed, it would affect the amount of energy drinks that are bought. | |If Government introduce import/export charges on the energy drinks market, it may increase/ | | |decrease the amount of energy drinks that are imported and exported. | |ECONOMIC |Inflation would increase the price of drinks and at the same time, consumers’ real disposable | | |income will reduce. Therefore, consumers are likely to buy less energy drinks, as they are not | | |necessities. |SOCIETAL |If company decides to launch its product in a new country, its costs may rise, as it will have | | |to produce different language labels. | | |As the population of youths increase, energy drinks companies may see an increase in the amount| | |of drinks sold. | |TECHNOLOGICAL |More hi-tech technology may enable companies to produce more drinks at a cheaper cost and at | | |the same time improving the quality of the packaging. | |Companies can use the Internet to help advertise and promote its products. It can also sell | | |large quantities of its product direct to its consumers. It is a new way to communicate with | | |consumers i. e. cheap and efficient market research method. | 3. 2 SWOT Analysis of Red Bull Strengths 1. Red Bull is a leader in the ever-growing niche market of energy drinks. 2. The brand has a strong footbold in major markets such as Germany and UK and more recently, (since 2002), the vast US market. 3. Red Bull has a distribution agreement with Cadbury Schweppes; this is positive for further international expansion of the brand. 4. Its network of international subsidiaries are well-developed and will aid the company to effectively move products throughout the globe. Weaknesses 1. Since Red Bull is a private company, it has very few sources to generate capital for international growth and internal expansion in comparison with its public competition. . Red Bull has a lack of diversification in its drinks, although it did release its sugar-free version in 2003. Hence, the company is ‘missing out’ on potential profits that exist in other soft-drink sub sectors. 3. Red Bull firm focus on energy drinks, and hence, if there were to be a drop in demand in the future, it would be left highly vulnerable. Opportunities 1. Red Bull is still quite a new pr oduct in the growing functional drinks market, which leaves a lot of room for development in major markets (eg: UK and US) 2. Expansion of Red Bull’s original line may help to strengthen its customer base (eg: as was seen with the release of Red Bull Sugarfree in 2003) 3. The development of a functional drink is a possibility. Since Red Bull is normally consumed before participation in a sporting event, the company could create an apre-sport, hydrating drink that also replenished vitamis and minerals lost from physical exertion. 4. Continuation of its tradition of entering new markets through the process of on-trade, has potential on an international level. Threats 1. Many ‘copycat’ energy drinks such as Mad Bull and Red Devil threaten to take brand share from Red Bull. Although the company has won most lawsuits, litigation is expensive and the damages remain undisclosed. 2. Red Bull’s sales are threatened by the continued into the drinks market by key drink players such as Coca-Cola with its Powerade brand. 3. Since Red Bull is high In caffeine content and stimulant taurine, it is subject to regulation such as warning labels on cans which the EU imposed in 2002. Furthermore, the drink has been subject to negative press. For example, in Ireland, It was linked to the death of a student (1999) and a murder case (2001). 4. Many small operators also act as a threat because they have a high ‘cool’ value amongst younger consumers with whom energy drinks are popular. 3. 3 Market Segmentation, Targeting and Positioning Here, the notions of market segmentation, targeting and positioning are key to the success of firms’ marketing efforts. Kotler and Armstrong (2004) provide a useful definition: â€Å"Dividing a market into distinct groups with distinct needs, characteristics, or behaviour who might require separate products or marketing mixes (239). Segmentation is important because firms cannot appeal to all customers at once, especially not with the same offering. Rather, firms need to design products and services that fit with particular groups of individuals. Firms can segment their market in a number of ways, including geographical, demographic, psychographic and behavioural segmentation. Kotler and Armstrong (2004: 239-244) provide useful definitions: Geographic segmentation: â€Å"Dividing a market into different geographical units such as nations, states, regions, countries, cities, or neighbourhoods†; Demographic segmentation: â€Å"Dividing the market into groups based on demographic variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality†; Psychographic segmentation: â€Å"Dividing a market into different groups based on social class, lifestyle, or personality characteristics†; and Behavioural segmentation: â€Å"Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product. † Firms may also choose to segment a market using more than one mode of segmentation, such as geo-demographic segmentation. In order to segment a market effectively, the segment must be measurable, accessible, substantial, differentiable and actio nable. Once segmented, a firm should target specific segments. Kotler and Armstrong (2004) provide a useful definition: â€Å"The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter† (239). When firms evaluate the attractiveness of different market segments, they should examine its size and growth, structural attractiveness and the firm’s own objectives and resources. A large or fast growing market may not be the most attractive in the long-term or necessarily fit with the firm’s ability to take advantage of in the near-term. Structural factors, such as those discussed by Porter (1980) including barriers to entry and the intensity of rivalry amongst incumbents will also highlight the likelihood of a new entrant to appropriate existing rents. Ultimately, a firm must select those market segments that it wishes to target, which consist of groups of buyers with relatively homogenous needs or characteristics. The type of marketing strategy that should be employed will vary on the target market, but will broadly fit along four types described by Kotler and Armstrong (2004: 252-254): Undifferentiated (mass) marketing: â€Å"A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer†; Differentiated (segmented) marketing: â€Å"A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each†; Concentrated (niche) marketing: â€Å"A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches†; and Micromarketing: â€Å"The practice of tailoring products and marketing programs to the needs and wants of specific individuals and local customer groups – includes local marketing and individual marketing. † Choosing an appropriate target-marketing strategy will depend on a number of factors. A firm’s resources will determine its ability to serve a wide (or otherwise) market effectively, whilst product and market variability will dictate the need to differentiate the offering and the specific types of customers that may be attracted to its attributes. The placement of the product within the product life cycle will also have an impact, as will the marketing strategies of competitors. Once a firm has selected the segment(s) within which it wishes to compete, it must then choose a specific position within said segment(s) where it will distinguish itself (Kotler and Keller, 2006). This is known as market position (Kotler and Armstrong, 2004): â€Å"Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers† (239). The requirement of market positioning refers more broadly to the notion of competitive advantage. Porter (1985) argued that the purpose of strategic management was: â€Å"to establish a profitable and sustainable position against the forces that determine industry competition†. As such, firms should first identify the unique structure of their industry, in terms of the five forces – the threat of new entrants, the bargaining power of suppliers and buyers, the threat of substitute products and the intensity of rivalry amongst competing firms – that influence levels of competition. On this understanding, firms should then choose to compete on the basis of one of three generic strategic, whether that is overall cost leadership, differentiation or focus (Porter, 1980). Failure to do so will leave firms â€Å"stuck in the middle† (Porter, 1985: 16). The analysis of the firm’s value chain, which exposes its primary and support activities and their contribution to value added, helped the firm to identify the most appropriate generic strategy, as well as adapt its value chain accordingly to better suit the selected strategy and build competitive advantage (Porter, 1985). In this respect, marketers should seek to establish a unique selling point (USP) and strong value proposition that stresses the rationale for buying one firm’s products over another. 3. 4 Red Bull’s Segmentation, Targeting and Positioning Strategy ‘Red Bull gives you wings. This is Red Bull’s international slogan for its energy drink, a product which states not only to increase reaction speed and physical strength, but also to improve the concentration and alertness of consumers. Red Bull is a popular drink amonst men in particular, with its lar gest consumers consiting of athletes, students, and night-clubbers in need of a late night lift. However, the brand is marketed to ‘opinion leaders and hard-working people with active lifestyles’, as the company’s website claims. RED BULL with sugar: |Demographics |Men and women aged 16-29 | |Geographics |Mainly people who are situated in the city, as they are likely to be really busy and tired. Red Bull | | |seems to have a cooler in most bars and clubs in the city as well as in convenient stores. | |Psychographics |People who are tired / stressed and want to relax and have fun. | |Behavioural |Students and young professionals to boost energy during work long day at work. | RED BULL sugar-free: |Demographics |Women aged 16-29 | |Geographics |Mainly in the city where there are many young professional women. | |Psychographics |Drivers who are tired and need and increase in concentration. Women who want an energy boost but are | | |on a diet. |Behavioural |Women who own a car and use it often for long journeys or are always stuck in traffic after work. As | | |well as tired health | Red Bull is one of the dominant forces in the ? 940 million energy drink market. As of 2006, the market had grown 26% since 2004. *Lucozade holds a 60% market share. Its next biggest competitor is Red Bull, with 27% market share (Nielsen value share data, 2006). Lucozade was initially developed as a health recovery product. In the 1980’s it enjoyed a successful repositioning that made it one of the first products targeted at healthy adults who needed energy boost. Since that repositioning it has concentrated on building relationship based partnerships with sporting events, iconic athletes and cutting edge community happenings where it can emphasize its long company history, top notch science and consumer brand familiarity and fondness. Lucozade follows a strategy of brand product expansion. Its makers respond to, and in some ways, drive trends in sports, fitness and energy recovery. There always seems to be a new flavor or new product. These new product’s attributes mirror the changing values and needs of each target consumer. Advertising links the product with known characters that consumers can aspire to, or rely heavily on logical and educational information that emphasize the â€Å"smartness† of users. In contrast, Red Bull succeeds by remaining exactly the same. Consumers can choose with sugar or without. There is no other choice. Instead, Red Bull remains responsive to consumers by expanding the situations where using the product is appropriate. As founder Dietrich Mateschitz says â€Å"We don’t bring the product to the people, we bring people to the product. † Marketing messages are fast paced and quirky. They create lightly specific situations that consumers can relate to, such as driving fatigue, and link Red Bull to the situation as a solution. *Lucozade: Other energy drink brand Red Bull marketing maintains a sense of product mystique that makes consumers feel special, as if they’ve discovered something no one else knows about. Customers can relate to the experience they were having when they encountered the drink and they adjust their values to the attributes of the product. Section 4: Developing and Producing a Strategic Marketing Plan 4. 1 Effectiveness of the Current Plan |Product |Red Bull was launched 17 years ago in 1987. Since then, it has stayed focused on one product. One size. One | | |colour. One sticky, sweet taste. | | |However, in 2003 Red Bull launched a sugar-free version of its original drink. The ingredients are the same | | |apart from the elimination of glucose and sucrose. | | |Red Bull is produced from a number of key ingredients: taurine, glucuronolactone and caffeine. A combination | | |of these ingredients when consumed, should: | | |Increase physical endurance | | |Improve concentration and reaction speed | | |Improves vigilance | | |Stimulates metabolism. | | |Red Bull is packaged in a slim, sleek, silver can. It isn’t sold in a bottle and it doesn’t have script | | |lettering like Coke or Pepsi. This makes it different to other energy drinks. However, many competitors are | | |now launching products, which look incredibly similar to Red Bull. | |Price |Prices range from ? 0. 96 ? 1. 90. | |Promotion |Red Bull’s promotion campaign is sleek and small and original. Even its most profitable strategies have a | | |very low cost. | | |Red Bull has a very effective marketing force: student brand managers. They provide student representatives | | |with free cases of its energy drink and then encourage them to throw a party. By doing so, the good word | | |about Red Bull is spread quickly and cheaply. | |There have been rumours that Red Bull is unsafe for minors and that the drink was linked to the deaths of | | |various teenagers. France has banned the sale of Red Bull altogether. However, Red Bull remains a popular | | |brand and they say that the rumours add to the brand’s mystique. | | |Another way that Red Bull markets its drinks is through people who drive around in Mini’s and Beetle’s with a| | |giant Red Bull can on the back. They find people who need energy and give them a free can of Red Bull. This | | |is a way to introduce Red Bull to the masses. | | |Red Bull relies heavily on bars and nightclubs to help promote its product. Alternative sports have also | | |proven to be a successful product trial arena; the company underwrites a number of extreme sports | | |competitions. Events include the Red Bull Huckfest, a ski and snowboard freestyle competition held in January| | |in Utah; and the Red Bull ‘Flugtag’ (German for flying day), amateur pilots will create exotic flying | | |machines and attempt to soar off the pier. | | |Red Bull uses TV advertising as well, these all feature whimsical sketches of a mysterious Austrian artist. | | |These advertisements serve more to amuse rather than to educate or entice consumers. | Place |Cans of Red Bull and Red Bull Sugarfree are sold in over 100 countries and are mainly sold in retail outlets and | | |bars/clubs in the city. | It has been established previously that the Energy Drinks Market is competitive and continues to grow; there are numerous competitors who emerge each year. Because this market is so competitive, Red Bull need to adopt good quali ty marketing strategies. Red Bull is produced by a private firm, GlaxoSmithKline. Since Red Bull is a private company, it has very few resources to generate capital for new expansion projects in comparison with GlaxoSmithKline. Red Bull was launched in 1987, since its launch, Red Bull has developed rapidly and as a consequence, it has attracted many imitators. Despite these imitators, Red Bull has still maintained its market share. Red Bull has always been promoted with the advertising slogan of ‘Red Bull gives you wings’ and focuses on the stimulant properties of the drink. It hasn’t created new products or re-positioned from its original product. However, a sugar-free version of Red Bull was launched in 2003. This lack of diversification hasn’t affected the sales volume of Red Bull, but they may have missed out on potential profits that exist in other drinks sub-sectors. Red Bull is aimed at men and women who are aged between 16-29. It is targeted at those who are situated in the city as they are likely to be busy and tired after a long day at work. It is also aimed at students who go out to bars and clubs after a long day. Red Bull’s promotion mix: Internet Ambient media Red Bull is not sponsored by such organisations; however, it sponsors extreme sports events. Most of Red bull’s promotional activities revolve around sports, and in particular, ‘extreme sports’ which was sourced from the founder, Dietrich Mateschitz, who had a deep interest in snowboarding and skateboarding. These implications are very obvious on the company’s website which includes lists of the many athletes that consume red bull. Such sports include paragliding and surfing. The Red Bull ‘Flugtag’ proves to be a successful way of promoting its product. The ‘Flugtag’ is an opportunity for amateur pilots to create crazy flying machines and attempt to fly off the pier. This has proved to be very popular with many younger people and ties in with the fact that Red Bull has a very effective and low-cost marketing force: student brand managers. Red Bull doesn’t limit its activities to sporting events. It also focuses on promoting its products on school campuses where it pushes brand leaders to sell the product on site. An example of this is in Australia, where literature was handed out, claiming that Red Bull stimulates the brain cells, and therefore the capability to study. Although Red Bull is generally produced for consumption during or rior to times of physical or emotional strain, it also has a reputation of a mixer and hence, sponsors Red Bull Music Academy. Through these strategies, Red Bull can develop a relationship with its consumers and the events which they host provide a good opportunity for youngsters to experience new events and have fun. Even their television advertisements seem to humour the consumers rather than to promote Red Bull. However, because of its high content of caffeine, Red Bull remains in a niche market as it is unsuitable for children under 16, the elderly and pregnant women. 4. 2 Recommendations for Improvement After extensively analysing Red Bull I have come up with various ways in which Red Bull can maintain its market share within this competitive market. In the close future, Red Bull should maintain to develop its international scope, through entering new markets and increasing its strong grip in countries that it already exists in. The best markets at the moment would be markets where energy drinks are only beginning to takeoff (ie: Southern Europe), and not markets such as the UK, due to the ever-increasing pressure from rival drinks. In the US, the market where Red Bull has been gaining strength rapidly since its 1997 launch, space still remains for growth due to the fact that the brand was only available in half of all US convenience stores in 2002. Due to the ever-increasing popularity of energy drinks, the company’s client base also has room to expand and should continue to do so. However, the various lawsuits pursued by the company are indicative of trading difficulties, in particular, the protection of the Red Bull brand, and such difficulties are likely to continue. Red Bull’s 2003 release of sugar-free sub-brand does not appear to have boosted sales. However, despite the first ever variant in the Red Bull portfolio receiving a lukewarm reception, the company may try boosting sales with either another line extension, or even through the development of another brand entirely. Within functional drinks alone, the company has many unexplored avenues available to it, such as hydrating beverage for those fortified with vitamins and minerals. This could also be an advantage to Red Bull just in case the market for energy drinks decrease. In conclusion, strategies that manipulate the market share division are more appropriate to a mature product segment. As long as the energy drink total market grows, both companies should focus on solidifying their consumer base. After the growth of the product market itself stabilizes, than focus in marketing will change to emphasize product switching. Red Bull could develop a brand new product which it could market to its existing client base, but they would firstly have to undertake a lot of research to see whether the new product would be suitable.

Video clip review Movie Example | Topics and Well Written Essays - 250 words

Video clip - Movie Review Example In so doing, he further complicates the crisis. In their leadership, Scott and Krantz are tolerant, democratic, result-oriented, accommodative, purposeful, and committed. They understand that the issue at hand needs to be resolved. When it comes to effective crisis management, persistence to success is an important personal characteristic. Persistence is even more valuable when it is complemented by collaborative efforts between the parties involved. On the other hand, the worst characteristic is personal self-sufficiency in times of crisis. Personally, I have faced a work crisis where workers were boycotting their duties and responsibilities to push for more organization-based benefits from the management. The worker-management platform of crisis resolution was violated, prompting me to remind my colleagues the formal process of filing complaints. I convinced all the workers to resume their duties and file complaints about such benefits using the process that the company recognized. My action was effective because any violation of the crisis resolution process could have resulted in contract termination for the boycott’s ring

Professional identity Term Paper Example | Topics and Well Written Essays - 1500 words

Professional identity - Term Paper Example Nonetheless, the theory requires the nurse to employ both professional and generic knowledge and means to fit such varied thoughts into nursing care actions and objectives. In this scenario, care skill and knowledge are frequently redesigned for the best interest of the patients (Shaw & Timmons, 2010). Therefore, all care modalities in Hennepin County Medical Center will need the participation of both the nurse and patients working together to recognize, plan, execute, and assess every care mode for culturally fitting nursing care. These modes will stimulate the nurse to develop nursing decisions and actions using cultural based ways and new ways to offer satisfying and meaningful inclusive care to the large diverse population in downtown Minneapolis. If this nurse values and understands the practice of culturally proficient care, she will have the ability to encourage positive changes in health care activities for patients of diverse population at Hennepin County Medical Center in d owntown Minneapolis. In addition, for the nurse to share a cultural identity with the large population of diverse individuals, she will need knowledge of transcultural nursing principles and ideas together with an understanding of existing research findings. It is significant for the nurse to note that culturally proficient nursing care can only take place when the values and beliefs of patients are skillfully and thoughtfully included into the nursing care plans of Hennepin County Medical Center. Caring is the central focus of nursing. Therefore, culturally proficient nursing will guide the nurse to offer optimal inclusive, culturally centered care. Part B Out of the three primary roles for the baccalaureate-prepared registered nurse identified by the American Association of Colleges of Nursing, the role the writer is most interested in exploring is that of a case manager. A case manager is a health care expert, particularly a registered nurse, who dedicates himself or herself in a ssisting patients with their health care needs and services. This is from the period the patients are admitted to the medical institution to the period they are discharged (Lai & Lim, 2012). Also, case managers are referred to by more general terms, as medical case managers or nurse case managers. In addition, nurse case managers work hand in hand with patients and their relatives or loved ones to examine the needs of the patient and come up with an ample health care plan that highlights their preferences and objectives (Baldwin, 2012). There are also certain education requirements that need to be met for a person to become a nurse case manager. Nurse case managers characteristically possess an associate’s degree in nursing as the lowest educational requirement. However, some have a master’s or bachelor’s degree to signify an advanced level of training and knowledge. In addition to certification and educational achievement, registered nurses can augment their ch ances of becoming nurse case managers if they have shown immense attention to detail, have significant connection with patients and their loved ones, and are terrific supervisors of their nursing staff. It also helps to have a specified amount of years of experience in the field of nursing. The writer has had a concentration, a segment of the patient population on which she has focused her greatest interest.

Network Measurement Laboratory Lab Report Example | Topics and Well Written Essays - 750 words

Network Measurement Laboratory - Lab Report Example This experiment is aimed to experimentally determine the Thevenin and Norton equivalent circuit of a Black box network which consists of resistive elements and voltage source. Furthermore, the value of the load resistance connected across the two terminals of the black box will be determined such that maximum power is transferred from the network load. Finally, the objective of the experiment is to determine certain network parameters. This experiment will aid the students to understand the behavior of given circuits and explain their outputs, understand Thevenin and Norton principles, the principle of maximum power transfer and their implications for practical systems. Thevenin Theorem states that: â€Å"any linear terminal circuit is equivalent to an ideal voltage source Vth in series with a resistance Rth where Vth is open circuit voltage the two terminals and Rth is the ratio of open-circuit voltage to the short-circuit current (Isc) at the terminals†. On the other hand, an alternative proposition to Thevenin’s theory, Norton’s theorem states that â€Å"Any linear resistive two terminal circuit is equivalent to a parallel combination of an ideal current source In and a resistance Rn, where In is the short-circuit current at the terminals and Rn is the ratio of the open-circuit voltage to the short-circuit current†. These theorems are illustrated in the circuit below Measurements for the values of 12 VDC and 18 VDC of the excitation voltages were then made. The Thà ©venin Circuit Component was then turned over and a schematic diagram representation drawn as shown below A 10Kï â€" variable resistor was connected across the output of the black box and the current and the voltage across the resistor measured. The resistance was varied the current and voltage recorded as a function of the resistance. The current and the voltmeter measurement

Health And Fitness Structure

Health And Fitness Structure To-day health and fitness or wellness services industry is also a fast growing sector in India. In the previous unit we have discussed about the hospitality industry wherein offering health club services are considered as an additional feature of a hospitality business. Now, in this unit let us discuss exclusively about the health and fitness industry that is booming in India. This segment includes a number of services such as beauty treatment services, therapy based treating products, personal health counselling, rejuvenation such as yoga, spas and last but not least the fitness developing centres viz. various gymnastic clubs or centres. In fact the field is experiencing a healthy growth rate and currently has an estimated market size of USD 120 million. The visible trend of surge in wellness business is the increased range of wellness books, products, and wellness holidays on the offer of the concerned person or that particular product manufacturing company. India has emerged as a big player not only in medical, tourism industry but also in developing domestic fitness and health centres in addition to the supply of the fitness product made to the individual by the manufacturing company for doing the exercises with those products to keep them fit. As on 2008, there were 765 fitness clubs in India with total membership of 2.3 million members. (Source: Statistics of the IHRSA Asia Pacific Market Report, 2008) In fact the Indian fitness industry is an immensely under penetrated market compared to several developed and developing countries in the world. For example, 16.0% of the US populations have fitness club membership whereas in India, a survey taken in seven metro cities shows that it is only 0.4%. On the other hand you know that India has the highest incidence of diabetes in the world. That is 40 million people are affected and it is likely to go up to 70 million by 2025 if left unchecked. This sudden increase is due to the changes in the lifestyle. You can notice some major changes in the areas of food consumption, lack of physical activities, longer commutation, lesser or change in sleeping time etc. among the working class population. The point is most of them in this class are well aware of the correction they need to necessarily make in their living styles. Therefore, there is a huge emphasis on regular exercise to prevent obesity and diabetes. An entrepreneur can start a business of fitness centre with the equipments and tools which are being sold by many manufacturers. The habit of people living in main metro cities like Chennai, Hyderabad, Mumbai, Delhi etc, ladies in particular utilise these centres to make them fit for a healthy live. Some of the equipments are Aerobic stepper, forearm flexor, anti microbial speed rope, resistance bands, skipping rope and many more equipments and products are available for doing exercises. The equipments like treadmill, stretch, and rovers, elliptical are also available to do exercises safely for everyone who wishes to keep their body fit in all aspects. There is a scope for the entrepreneurs to start this type of health institutions, gyms, fitness centres etc. Since these equipments are given to customers on a fixed time basis they come to the centres regularly, and the entrepreneur can earn a considerable amount. http://www.healthkart.com/sports/fitness-accessories/aerobics-general-fitness?pre=pageNo=3 Example: AC Nielsens global online consumer survey findings released in Feb 2009 said that 54 percent Indian respondents think they have issues with their weight. About 80% people said that they exercise at least once a week. Going to a gym is second most preferred option for exercise after walking. Objectives: After studying this unit, you will be able to explain the concept of health and fitness list the types of health and fitness activities classify the types of health and fitness services describe the business opportunities list the advantages starting a health and fitness centre list the challenges of managing a health and fitness centre commencing a health and fitness business 10.2 Concept Health is defined in the WHO (World Health Organisation) constitution of 1948 as a state of complete physical, social and mental well-being, and not merely the absence of any disease or infirmity. Health is optimal well-being that contributes to quality of life. Being free from ailments alone cannot be considered as healthy although it is essential to good health. Optimal health includes high-level mental, social, emotional, spiritual, and physical wellness within the limits of ones heredity and personal abilities. Health is the state of being and wellness depicts the quality of life or the state of living a healthy life style. Wellness reflects the positive aspects of health that can help expand your potential to live and work effectively. Wellness is possible for everyone, regardless of whether you have a diagnosed disease Fitness refers to being fit enough to perform our personal and social obligations in an active manner. To achieve this, sufficient energy and strength levels are important. Being fit need not mean being an athlete or sport person but a capable and independent human being in general.(http://www.mhhe.com/hper/physed/clw/01corb.pdf) The concepts of health and fitness are related. If you are fit, you have a higher chance of being healthy. For example, if we observe the people who go for a walk or jogging every day, we can notice that they enjoy a healthy life, free from stress and illness. This is because their persistent walking improves their physical fitness, and also their mental well-being. Well being refers as an organised set of activities fabricated to help the individuals and families and maintain the behavioural pattern which in turn help to reduce the risk of them and simultaneously enhancing the ability of them in order to perform the tasks. The health and fitness industry is focused on the supervision of exercise and physical activity either in an individual capacity or within a group in a controlled environment. The industry provides various services and facilities that encourages and promote physical activity and the general concept of promoting wellness. In health and fitness industry, you also need to know the five major health related physical fitness components, namely: Cardio -respiratory endurance Body composition Flexibility Muscle endurance Muscular strength Let us now discuss each of these in detail. Cardio respiratory endurance: This refers to the ability of the heart, its functions, blood, and blood vessels including the total respiratory system. The required power and oxygen will be supplied to the muscles and allow them to do the exercises. Any person who does the muscle exercises can be bodily fit and can do physical activities for a longer period of time without any stress. Cardiovascular exercise offers the individual major benefits to the health and to those who are regular and constant with their exercises. The exercises for cardiovascular activities are swimming, cycling, jogging, and swimming, and pedalling and riding a machine which is elliptical in shape used in health institutes and fitness centres. (http://www.livestrong.com/article/502099-recommended-total-duration-for-cardiovascular-endurance-exercise/#ixzz1wbJEGORh) Source: http://healthplux.com/intense-cardio-workouts/ Body composition: It comprises of bones, muscles, fat and tissues etc. An individual who perform regular exercises will have normal percentage of fat. Body composition refers to your percentage fat in the body. The bone, connective tissue, muscle and internal organs are fat-free and termed lean mass. This mass is superior to fat mass and should be checked and maintained by taking healthy foods and regular exercises. Everyone who wants to keep the fat in control can improve body composition by losing fat, increasing lean muscle or a combination of both. For example, weight training adds both muscle mass and bone density. Flexibility: It is refers to the movement of joints in a body. The movement range may vary from person to person. There should be a free movement of such joints to have the flexibility. It is affected by length of the muscle, the structure joints etc. An individual can move his joints to the maximum level and full range for engaging himself in his duty and play as well. Source: http://eugenept.blogspot.in/2009/07/if-it-looks-like-duck-flies-like.html Muscle endurance: This refers to the repeated usage and ability of the muscles. An individual can repeatedly move his muscles for a longer period of time without any tiredness. Muscular strength: This refers to the ability of the muscles to carry out the external works such as lifting the weights and keeping the arm and shoulders in good shape and strength. You can perform this for maintaining the external force and lifting of weight and controlling of your body. Source: http://www.ehow.com/list_6967692_good-weight-training-exercises-beginners.html A health and fitness professional must be able to measure the components to advise clients about their health related fitness, and to use data obtained from the tests to design appropriate exercise programs which can then be evaluated. It is intended that all 5 components contribute evenly to make up a holistic health related physical fitness. Self Assessment Questions Fill in the blanks: _________ reflects the positive aspects of health that can help expand your potential to live and work effectively. The health and fitness industry is focused on the supervision of _____________ and physical activity either in an individual capacity or within a group in a controlled environment 10.3 Categories of Health and Fitness Activities You have learnt that being healthy and staying fit means meeting all our personal and social needs independently and actively. Let us now discuss more about general health and fitness scenarios. Wellness incorporates all aspects of health, including the physical, mental, spiritual and environmental. Wellness programs are those that work to positively influence these areas of a persons life to improve overall health and well-being. The term wellness program is most often associated with corporations and work-sites however wellness programs may also be offered through community organizations such as schools, Cooperative Extension Offices or public health departments However, as we are going to discuss about fitness industry more, let us also have a closer look on the health related issues in this section. The fitness centres differ from the nature of exercises they offer. Some of these are; Meditation and yoga therapy centres for deriving peace and pleasure and keeping good health Fitness centres and health spas for keeping the health fit and rejuvenated. Gym and dance 10.3.1 Meditation As we are from the land of Buddha we are not new to many of his thoughts though we do not practice them in our real life. Meditation is considered to be a way for attaining spiritual bliss and peace, ultimately for healthy living. Every culture and tradition has its own distinct and exclusive styles of practicing meditation. The basic concept and understanding i.e. to concentrate and focus towards one issue or object for a longer duration may not be feasible for all. But once we get habituated to do this in a systematic way the result is there. In India there are many missions conduct programs and classes on various captions involving meditation to teach this. Here, all you can attach yourself as a member and practice meditation for individual benefit to attain the ultimate benefit which the modern science proves true. There are many groups in all the main areas of the cities and they are teaching the meditation to group of people at different timings. This meditation controls the anger of a person and it induces us to concentrate on what we do. As per Michael J.Baime the meditation educates to have an emotional stability which allows the meditator to experience the intense emotions. One can gain insight and proper understanding of his thoughts. If you do the meditation regularly you can conquer your emotional intense and can get rid of the emotional imbalances. This helps in full relaxation of the body. The entrepreneur may get the knowledge about the meditation from the leading group of institutions and in turn this meditation will help to fell comfort and confidence including self control in his life. And he can also conduct such training centres for the benefit of the residents and can earn money with the knowledge of meditation. Meditation gives a sense of calm and acceptance of oneself and the others as well. This technique is being done for many years. Irrespective of caste and creed many people practicing the meditation for their wellness. Hence there is much scope for an entrepreneur to start such centres or visit s chools and colleges etc to teach the meditation. 10.3.2 Yoga therapy India was the origin of Yoga. It is a simple but useful technique for doing exercise which works as union among our body, mind and soul. It consists of gestures and postures. It is called Asna in Sanskrit. Yoga helps you to keep your body fit and maintain the balancing and to get self enlightenment. And it helps to control the emotions of the mind. As you know yoga is simply one sort of physical exercise involving stretching and balancing. This is mainly to keep the physique fit thereby derive fitness. But ancient legend would speak much about this theory and there are therapies developed in modern days to either prevent or cure various illnesses. However, you must appreciate that a right postures play a very important role for health fitness. As said above Yoga means union and aims at the realisation of the unity of our whole being. It is a Hindu discipline aimed at achieving a state of perfect spiritual insight and tranquillity. In the West, the term is most commonly understood as the physical exercises that are practiced as part of this discipline. Human health fitness depends not only on the general physical fitness but mental peace. The entrepreneurial company can do the business of teaching Yoga to the people in and around in his area. He can also conduct group wise and offer packages of services of Yoga and there is a scope for him to earn money out of it. 10.3.3 Nature cure Naturopathy is a science of healthy living and a drugless system of healing. Nature Cure is rightly defined as a system of man building in harmony with constructive principles of nature on physical, mental, moral and spiritual. This is a technique for keeping you fit by using herbals and other naturally grown food. In nature therapy green vegetables, spinach and fruits etc are given to the people who want to cure their disorders. Since it is also a simple technique the entrepreneurial enterprise can invest money in this business and can earn some return from the investments made. Naturopathy deals with treatment of disorders by balancing the condition of homoeostasis and up-keeping the equilibrium through addition and deletion of substances. This type is available only in some places and the entrepreneur can opt for this business. Now-a days the public are fully aware of these techniques and they are known about the facts of maintaining wellness. Yet they know that these are inexpensive and there is no side effect for these techniques. For the entrepreneur it is a good chance for them to start the business as there is no much competition in India. He can start many branches across India even in abroad also. The public are eager to know about their health conditions and they want to learn more and more about the nutrition, diet and exercises to be followed etc for maintaining their wellness. Physical Exercise There are many institutions which deal with physical fitness for the wellness of the people concerned. You have already learnt that fitness is about being in shape or in good physical condition. Wellness refers to being free from illness. Living fit requires not only consuming healthy diet but doing some regular exercises along with diet. Exercising can be done by means of special equipment for lifts, squats presses or in various other ways like aerobic exercises viz. cycling, running, biking, swimming, rowing, gymnastics such as pull-ups and push-ups. Doing all these exercises in different combinations will increase our withstanding power and stamina. In USA there are more fitness and recreational sports centres which are equipped with latest machineries. These are running as a successful business unit. Some of them are: aerobic dance and exercise centres athletic club and physical fitness health spas exercise fitness centres gymnasiums health studios weight training centres nutrition strength development centres (http://www.census.gov/epcd/naics02/def/ND713940.HTM) Hence, in this unit we discuss about catering to the ever increasing demand of people in the field of fitness by setting up commercial units such as gymnastic centre or centre for yoga and other related therapies. Many publications are also available for the people to do exercises which are re commended in that. People in India use the fitness centres to do exercises. These centres have instructors and trainers to teach the people how to do exercises or meditation etc. They are conducting group exercise classes with audio and video facilities for making the people to grasp the techniques. Various fitness centres in India are: spice world fitness centre -New Delhi fitness flash- New Delhi fitness studio- New Delhi fit line- New Delhi Ozone fitness N spa- New Delhi Satguru machine fitness-Mumbai Proline fitness- Mumbai Herbal life- Mumbai Body grace- Mumbai Park health club-Kolkata Enkon body gym- Kolkata Source: http://business.mapsofindia.com/fitness-centres/ The entrepreneur can very well start his fitness centre in any place. It is undoubtedly a good business for him as people are very much interested in maintaining their body, mind and soul to survive as a fittest. Self Assessment Questions State true are false: Pathology clinics are meant for diagnosing and analysing various biological factors. To concentrate and focus towards one issue or object for a longer duration is very easy and feasible for all. Naturopathy deals with treatment of disorders by balancing the condition of homoeostasis and up-keeping the equilibrium through addition and deletion of substances. 10.4 Classification of health and fitness services The health and fitness services are classified according to the nature and technique provided in the centres. There are more services available for the entrepreneur to chose. It is required by the entrepreneur to gain knowledge about these health fitness and wellness products. There are facility and service providers who are mushrooming in India across the urban areas. Let us now broadly classify them. The classifications are: Gymnasiums with workout areas (fitness building): The Bodybuilding is always unique; it joins the unknown elements of human nature with nutritional science, exercise and psychology. Your workout in the gym will vary from other Bodybuilders. You have to determine the goals such as lose fat and tone up or gain weight or doing both at the same time. But it will be difficult and can lead to zigzag diets. Some workouts will provide good results and other workouts will be a waste of time. Aerobic dance and exercise centres (Physical fitness): At first, the main aim of the step-aerobic dance exercise was to achieve a heart rate of 50-60% as per the age of the individual. This was raised to 70-80% of the heart rate. The step-aerobic dance exercise was performed by all in the experimental group for the total of eight weeks time. These were choreographed by a professional step-aerobic coach. The movement were simplified and was to learn, required the use of both the upper and lower extremities and the back. Verbal and tactile prompts were given during each step-aerobic dance exercise class. The subjects in the experimental group participated in three groups of 40 minute sessions per week for four weeks initially, followed by three 50-minute sessions per week for another four weeks. Athletic club facilities, (Physical fitness keeping the sport in mind): Athletics club are offering mind body programming and facilities which can help you to obtain new level of goals of the fitness and wellness. These clubs are having a management team and provide childcare enrichment programs, nutrition and private training etc. Exercise centres and fitness salons (Physical fitness and stress relieving): These are providing the regular exercise programs. They are equipped with modern equipments which are necessary for the wellness. To remove the stress they teach meditation along with the exercises. This stress leads to unnecessary problems of the individual. Hence the technique to overcome the stress is being taught and training is given by these clubs. Fitness Spas (health building): These spas offers house spa, hydro spa, and massages etc. They provide phenomenal facilities to their customers. In addition they are providing group class training programs, including personal training. Ice skating rinks or roller skating (fitness as well as entertaining in sport): It is a place of ice skating where high tech plastic is used to skate on. And they use synthetic ice skating rink surface for easy skating. They provide ice skating and play hockey, figure skating and public skating. Squash club facilities: These squash club provides the facilities of viewing gallery for men and women in addition to the coaching given for the indoor games. There are trainers and at some clubs these training are given free for the members. Swimming pools: Constructing of such swimming pools will yield a good income to the entrepreneur as many products are to be supplied along with the construction of pool. They are to be provided with cleaning chemicals, swimming pool covers and rollers, pumps and fittings, lightings and ladders, safety equipments , separate room for men and women for their urgent needs etc. Tennis club having court facilities: These sports club is used by some people only in the society. Since this game is not that much popular and do not attract the viewers only a few are using this to play to keep them fit and proper, Tai chi studio: Tai chi referred to as meditation in movement. It is a martial art which combines physical movement and stretching technique. It teaches and promotes the health, well being and longevity. GYM: An entrepreneur can opt for this business as it is attracted many youngsters including the women. The regular exercises practices in gym help the individual to build the body and the structure including shaping. A gym is an integrated part of a health club or leisure centre which allows the users whether members or non members to exercise effectively using a wide range of resistance and cardiovascular machines. Presently many gym centres provide necessary classes on aerobics, body buildings and the ways to use the available equipments and fixtures to prevent a loss or damage to both the operator and the users. In the case of health club it may be necessary to equip a spacious fully equipped gym facility, exercise area, giving initial training, constructing a swimming pool, steam room, sauna and a club room for various social activities and a small snack cum juice bar. By adding more facilities such as internet access etc. the founders of the club will initially arrange for membership enrolment to have more viability in its operation. Gyms with workout areas Some of the health clubs have a main workout area, which primarily consists of free weights including dumbbells, barbells and exercise machines. This area often includes mirrors so that exercisers can monitor and maintain correct posture during their workout. A gym which predominately or exclusively consists of free weights (dumbbells and barbells), as opposed to exercise machines, is sometimes referred to as a black-iron gym, after the traditional colour of weight plates. Gyms with cardio facility theatre A cardio theatre or cardio area involves many types of cardiovascular training-related equipment such as treadmills, rowing machines, stationary exercise bikes etc. These areas often include a number of audio-visual displays (either integrated into the equipment, or placed on walls around the area itself) in order to keep exercisers entertained during long cardio workout sessions. Health Clubs offering various exercising facilities Most of the new health clubs offer group exercise classes that are conducted by qualified fitness instructors. Many types of group exercise classes exist, but generally these include classes based on aerobics, cycling (spin cycle), boxing or martial arts, high intensity training and muscle training. Health clubs with swimming pools sometimes offer aqua aerobics classes in addition to their coaching on various swimming styles. Health Clubs offering only sports facilities Some health clubs offer squash courts or boxing areas in addition to swimming facilities. In those cases, additional fees are charged for the use of these facilities. In addition to the above larger health clubs generally include health-shops, snack bars, restaurants, child-care facilities, member lounges etc. Where these facilities are available it is not unusual for a sauna, steam shower or wellness areas to be made available. These clubs generally charge a fee to allow visitors to use the equipments, courses and other available services. A fairly new trend is the advent of eco friendly health clubs which incorporate principles of green living in its fitness and in their systematic way of giving therapies. Due to the influences of all the above factors it results in the monthly or annual membership fees varying differently. 10.5 Equipments Accessories Now let us see the various fitness equipments and its classifications. Cardiovascular Equipments: Treadmills, stationary bicycles and stair climbers etc. comes under this category. In some places it is common to see rowing machines also. Weight Training Equipment: Weight lifting machines, barbells, various types of benches bars and racks are considered as weight training equipments. These are meant for body shaping and buildings especially for the sport communities. Weight Reduction Equipment: Weight reduction or weight loss equipment consists of more methods than any specific equipment in any particular formation. Still there are small tools like jumping rope and other handy products etc. for the needy to do exercises as all the above models of equipments mostly involve weight reduction. The exceptional ones are that you use for body buildings that too with specific in takes. The fitness industry has a huge growth potential as only 1.5% of the urban Indian population regularly practices workout. When we talk about the points of end-user segment, they are divided into two. 1) Residential or Home Segment 2) Institutional Segment Equipments for Home Segment The entrepreneur can manufacture the equipment needed for maintenance of the wellness of the people. He can supply to these clubs and fitness centres. Apart from that he can supply these equipments to the individuals who want to do exercises at home. For this he advertises in media and informs the features of the products including its spares. He sends the equipments by VPP or courier to his customers. New products with additional features are being introduced from many countries like Japan and China. The entrepreneur can deliver the equipments for residential usage some equipment. If the entrepreneur buy them for the usage in his fitness centres it is called institutional segment. The entrepreneur can save cost if purchases additional quantity of the different equipments. He can get quantity discount from his supplier. Cost The followings are the top and the entrepreneur can supply or lend them on rent to the individuals those who are not able to make use of the gym facilities are the following ones. 1. Treadmills, this will cost approximately Rs.30,000/- 2. Bikes for exercising will cost approximately four thousand to forty thousand depending upon the models and amenities available in it. 3. Small multifaceted gymnastic machine will cost Rs.18,000/- For example Home Leaper 16H, Pro Leaper 16P etc. Equipments for Institutional Segment There is a vast requirement for these equipments. The fitness equipment markets there are opportunities for the entrepreneur to start the fitness centre for the maintenance of the wellness. In India it is estimated to be worth Rs 12.5 billion in the year 2008 and is expected to reach Rs. 63.3 billion by 2012. The annual growth rate is expected to be around 50%. Hence the entrepreneur can start this fitness centres in many places of a city and can control all the branches through effective management system. The following equipments are generally installed in the fitness centres and the entrepreneur can purchase considerable quantities for meeting the demand in his centre. The important requirement for the entrepreneur is the knowledge about the equipment and the way they are to be utilised. The company which manufactures these fitness equipments are conducting training for the entrepreneurs and teaches them how to use those equipments including the trouble shooting process. Treadmill The cardio equipment in a gym is among the most popular equipment because it is the most effective equipment available there to help people lose weight and the treadmills are also of that category. Cardio equipment has one main purpose i.e. to get your heart pumping and functioning normally. Treadmill is important equipment and now-a-days insisted by many insurance companies to have the facility of treadmill even in diagnostic centres. If the necessary equipment is available with the entrepreneurial for the wellness he can earn more revenue out of it and this will be fetching for ever as this industry is growing day by day. Elliptical Machines An entrepreneur can include these Elliptical machines in his fitness centres since they used by many for performing cardiovascular exercise. Like a treadmill, this machine will be in an elliptical shape and is stationary but allows to simulate running or walking by using a rolling or gliding ramp that are moved by feet. Many elliptical machines also have handlebars that move, allowing you to get an upper-body and lower-body workout at the same time. Weight training equipment These can also be found in most gyms and generally comes in two varieties. One is for free weights such as barbells and dumbbells that can be moved around from place to place in the

Kate Chopins The Awakening †In Defense of Edna Pontellier :: Chopin Awakening Essays

The Awakening – In Defense of Edna    Does everyone have the right to happiness?   It is stated in the Constitution that we as Americans have the right to life, liberty, and the PURSUIT OF HAPPINESS.  Ã‚   In the novel The Awakening by Kate Chopin the main Character Edna has a comfortable life.   A sweet loving husband, cute children, enormous amounts of money and an extremely large house.   Yet with all of this Edna is not fulfilled. Edna never took time to examine her life to see what she wanted out of it.   After marriage, Edna wanted the freedom to explore her mind, find herself and find what this person liked.   In the following I will defend the actions Edna took to find her happiness as irrational as they may seem.    This story took place in the late 1800's when women's liberation was never heard of.   In this era women were supposed to find happiness in serving their husbands and taking care of the children.   There were no other options within the restrictive boundaries of marriage, and divorce was never an alternative. Women's lives were austere and self enrichment or self gratification were often times cast aside relative to the more mundane tasks of daily life.   Most women accepted this but Edna did not.   She figured that life was more than constantly doing for someone else.   She wanted time for herself in order to figure out who she was.   Some may see this as selfish but everyone is entitled to â€Å"me† time and space.   Although I admit she did not go about it in the best way at times; Edna still was in going in the right direction.    Edna's marriage to Leonce Pontellier was to spite her father the Colonel because Leonce was of a different religious faith.   Also, Leonce was unceasingly devoted to Edna which was something that had never occurred in any other relationship. Edna, who had not experienced many male relationships before this was naive when it came to men.   This naivetà © affected her in such a way that she neither knew love and it's limitations nor the experience it took to make it through a relationship.   This showed Edna's immaturity which was a big issue in this story. This shown as the woman inside who had been asleep all those years. Her relationship with Leonce was what she sought to find happiness in.    After six years of marriage to Leonce,   Edna felt an ever-growing void in her life.   She gave up all of her responsibilities such as taking care of her children when they were sick and she never spent time playing with them.

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The Emerging Forms of Media vs. Traditional Forms - Research Paper Example The primary role of media is to deliver accurate news to the public. This research paper analyzes the ways media is using nowadays to present the news to the people and suggests that it must not be influenced by any person, group, organization or institution. It also discusses the critical role of the modern media because it has a social responsibility to society. Based on guidelines that were discussed in the essay, it is researcher’s belief that the lead story should be the closure of the city parks for three days in a week. It is of utmost importance because it has an actual impact on the lives of the people. The information must be disseminated to the other members of the community who may not be aware of it. Modern media should also project an admirable image for the television network, that it is not so much concerned with the ratings but rather it is more concerned with issues that are relevant to the welfare of the people and society. Media delivery has evolved in vari ous forms. It is no longer confined to newspapers, magazines, television or radio. The continuous development in information technology paved the way to other forms of media delivery like the internet, electronic computer games, etc. The researcher also analyzes impacts and effects of computer games not only on children, their lifestyle and their health, but also discusses some studies that revealed that violent video games promote aggressive behavior, vengeance and decreases social interaction as well.

Intrinsic and extrinsic motivation Essay Example | Topics and Well Written Essays - 1500 words

Intrinsic and extrinsic motivation - Essay Example Besides, the motivation for a behavior may also be attributed to less-apparent reasons such as altruism or morality. According to Geen (1994), motivation refers to the initiation, direction, intensity and persistence of human behavior. In other words, motivation is a state of mind which is influenced by the environment, by those around and above all by us (Yates, 2002). Researchers have identified basically two kinds of motivation- the intrinsic and the extrinsic motivation. The main purpose of this paper is to compare and contrast extrinsic motivation and intrinsic motivation. Additionally it also examines the effectiveness of both types of motivation and discuss some of the personal views with respect to which process provides the most effective results and why. There are several researchers who have worked and continue to work on intrinsic and extrinsic types of motivation, and these studies have shed light on their impact on individuals on both developmental and educational practices (Ryan and Deci, 2000). In general, intrinsic motivation occurs when people are internally motivated to do something because it either brings them pleasure, they think it is important, or they feel that what they are learning is morally significant. For example, in a husband and wife relationship unless both are motivated to be faithful, happy and committed to each other or are intrinsically motivated, it is impossible for them to be happy. Another example is if a child is studying out of real interest in the subjects and his curiousness to learn about the subject, it can be said that the child is intrinsically motivated. On the other hand extrinsic motivation can be explained as if a person is motivated to take an action after gaining the knowledge of the rewards. In other words extrinsically motivated behaviors are actions that result in the accomplishment of externally administered rewards, such as pay, material possessions, status, and positive evaluations from others (Bateman and Crant, N.D.). For example, when a student is compelled to achieve distinction in his exams because of the prize announced by the teacher can be considered as extrinsic motivation. The student does not learn the subjects out of the real interest on the subjects but due to pressure. While it is debated that intrinsic motivation plays a major role in reflecting the natural human propensity to learn and assimilate, extrinsic motivation differs considerably in its relative autonomy and thus can either be a sign of external control or true self-regulation (Ryan and Deci, 2000). Motivation influences productivity, and I believe it is essential to understand what motivates people to reach peak performance. It is not an easy task to increase their motivation because they respond in different ways. Motivation among different category of people differs. For instance, a child of 2-3 years may differ from a school going child in motivation. A teenager may differ from the adult. An employee may differ from the business owner. Therefore in all these cases there are different intrinsic and extrinsic motivations and researchers have studied in depth on these issues. And most of them agree that motivation in general is something that energizes, direct, and sustains behaviors (fiu.edu, N.D.). If we take a look at the work of early researchers it can be seen that the extrinsic motivat